Marketers using TikTok should consider switching to Instagram. The social media platform now offers Instagram Reels, which has many of TikTok’s features, including a way for new creators to find a following. Instagram’s Explore algorithm makes it notoriously difficult for marketers to have their Stories found. Brands can share their Reel to their Stories and their Profile’s Reels tab. Instagram users will also see Reels on their Explore page.
TikTok may not be around for long. A potential ban is leaving TikTok influencers asking their fans to follow them on other platforms. President Trump already signed an executive order barring U.S. companies from doing business with TikTok after Sept. 20th. American companies that violate the order could face a fine of up to a $1 million fine.
Marketers can get on Instagram Reels now and take advantage of new Instagram users influencers bring and the already one billion active users each month. Reportedly, Mark Zuckerberg is trying to lure popular TikTok influencers to switch to Instagram, which Facebook owns. Facebook has deep pockets too, deeper than TikTok, which is trying to keep influencers with incentives. Facebook’s rumored offer of bankrolling video clip production for influential creators to post their content exclusively on Instagram reels will be hard for TikTok to beat.
Only 28 percent of marketing professionals use Instagram. Expect this number to rise once Instagram Reels catches on as a way to reach a young audience with 15-second video clips with catchy music. Businesses have a chance to show off their fun side with authentic content on Reels. Humanizing a brand is an ideal way to build genuine relationships with their fan base. Features like Instagram Reels let brands showcase their personality.
Other marketers are considering educational content for their Reels. As Reels were released early in certain countries, brands have been sharing recipes and providing helpful tips. Sephora France already has popular makeup tutorial Reels. They encourage engagement by asking viewers about their favorite eye shadow color.
Marketers who start using Instagram Reels early on will find the competition is low in the U.S. market. With many influencers jumping ship from TikTok to Instagram Reels, it’s a great time for brands to find influencers to develop branded Instagram Reels.