The world of social media is a big and broad one. However, there are some constants out there. One of them is blogging, which remains a highly useful and relevant way of boosting your sales.
So, what are the benefits of blogging, and how is it worth the time and investment? Here are some thoughts.
Expert Positioning
Blogging gives you a chance to discuss a highly relevant topic in your industry, share your expertise, and give advice on a particular topic. This is about much more than just showing off or looking smart, as it gives you a chance to subtly demonstrate your expertise. This means that you can position yourself as a leader in your field and ensure that people will return to you or your business if they require your industry’s services.
Search Engine Optimization & Social Network Placement
Here’s a simple truth when it comes to Google: Search Engine Optimization is critical. This means that you must do everything in your power to create content that is useful, engaging, and relevant to your line of work.
Blogging is fantastic for that. Google loves frequently updated content, so the more content you can create, the higher your SEO will rank. This means that people who are looking for your line of work are more likely to find your blog, and this makes it more likely that they will find your website.
Furthermore, creating good content makes it more likely that your content will be shared on social networks by others. This is a great way of getting more exposure, and potentially increasing your sales.
Effective (and subtle) Calls To Action
When creating good content, you shouldn’t be overly sales-oriented. Indeed, broadly speaking, you shouldn’t sell too frequently on your blog, as this turns people off and makes them less likely to read your content.
However, that’s not to say that you shouldn’t have a Call to Action. This means that every blog entry should conclude with some sort of action the user should take, and an easy way to commit that action. It may be “read more” or “subscribe to our email list,” but every blog entry should conclude with a specific action that a user should take.