Category: Investing Page 1 of 2

Healthcare Tech Trends to Watch For in 2022

On January 26, 2022

In health, Investing, Leadership, Nicholas Fainlight, Technology

Healthcare is a rapidly changing industry, and that’s for a good reason. Technology is making it easier to provide care in more rural areas with telemedicine, while also providing cheaper healthcare services in cities. As technology continues to change the way people live their lives, so too will it change the way they receive medical treatment. Here are four healthcare tech trends to watch for in 2022:

Advanced Precision Medicine

Precision medicine is a form of treatment that uses information about a person’s genes, environment, and lifestyle to prevent, diagnose, and treat diseases. This type of medicine is still in its early stages, but it has the potential to revolutionize how we treat cancer and other diseases. In 2022, precision medicine will become even more advanced, with the ability to target specific cells within the body. This will allow doctors to treat diseases more effectively and with fewer side effects. Precision medicine is also being used to develop new vaccines and treatments for rare diseases.

Healthy Systems Will Adopt Cloud-Based Systems

One of the biggest challenges for healthcare organizations is storing, managing, and protecting patient data. This information can be sensitive, so hospitals must ensure they have secure storage facilities. However, this means investing time and money into data management infrastructure instead of focusing on their core business function: treating patients. In 2022, more healthcare organizations will adopt cloud systems to store and manage patient data.

Increased AI Adoption

Artificial intelligence (AI) will play a more significant role in healthcare in 2022. AI can help doctors make faster and more accurate diagnoses, while also helping them to reduce the number of unnecessary tests they prescribe to patients. Similarly, AI can be used to predict which patients are likely to develop chronic conditions like diabetes or heart disease. It can then provide personalized treatment plans that will help them manage these diseases before they progress into something more serious.

Digitization of Healthcare Specialties

In 2022, healthcare will be even more digitized. This means that doctors and other healthcare professionals will rely increasingly on digital tools to help them with their work. For example, surgeons will use virtual reality to practice surgeries before performing them on patients. Nurses will use mobile apps to track patient vital signs and medication schedules. Pharmacists will use digital tools to identify drug interactions and recommend alternative medications.

Inspiring Business Documentaries to Watch

By Nicholas Fainlight

On September 23, 2021

In Career, Investing, Leadership, Nicholas Fainlight

We all know that business is tough, and sometimes we need a little inspiration to keep going. Luckily for us, there are plenty of inspiring documentaries out there on the subject. Whether you want to learn more about how other businesses succeed or need some motivation, these 6 documentaries will give you what you need.

Searching for Sugar Man

This documentary tells the story of two men who set out to find Sixto Rodriguez, an American singer-songwriter that they had heard rumors about. The film explores how this man became a music superstar in South Africa while his own countrymen knew nothing. This is sure to inspire anyone struggling with their art.

An Inconvenient Truth

This documentary follows former Vice President Al Gore as he shares his concerns about global warming. While it may not be specifically about business, this film will certainly inspire you to think more responsibly and leave a positive impact on the world around you.

The Corporation

This film explores the nature of corporations and how they tend to put their own interests above all else. This is great for business students who want to learn more about corporate culture or those in positions of power in big businesses. It’s sure to give you some food for thought on your career path.

Enron: The Smartest Guys in the Room

This is a great documentary for those interested in business history. It follows Enron, one of America’s largest energy companies, as it begins to crumble after its shady practices are revealed. This film will show you how quickly things can go wrong and inspire you to be more honest when dealing with business.

Everything is a Remix

This film describes the history of remixing, especially in relation to media such as movies and music. It also argues that everything builds off of something else, so we should all be more open about our work with each other. This documentary shows how powerful collaboration can be for business people who are willing to share their ideas.

Capitalism: A Love Story

This documentary explores the modern state of capitalism and how it has changed over the years, especially since President Reagan took office. It also looks at some other ways people are trying to improve our financial system to benefit society as a whole rather than just privileged individuals. This is sure to inspire you if you want to have a positive impact on our world.

Great Business Books to Read Following the Pandemic

By Nicholas Fainlight

On August 24, 2021

In Career, Education, Finance, Investing, Leadership, Nicholas Fainlight

Last year’s pandemic made running a business harder than it’s ever been. Even with government aid, business owners had no time to cope with their new way of living, causing over 100,000 small businesses to close for good. As the pandemic finally reaches its close, businesses are facing a promising future. This new future isn’t without its challenges, such as providing new strategies to help businesses succeed in the post-pandemic world. Below is a list of books designed to help business owners cope with new challenges after Covid.

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

Everyone’s had a rough year with Covid and politics. Tensions are high, and what better way to combat that with a little bit of humor? This book explains why humor is important in the workplace and how business owners can apply it to their own company.

Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius

If anything the pandemic has taught everyone, it’s that they need to be tougher in this unpredictable world. Self-discipline is key to facing new challenges facing business owners, and this book gives a complete guide on the history and application of Stoicism.

Digital Body Language: How to Build Trust and Connection, No Matter the Distance

The pandemic has taught everyone a new way to do business, and that’s through the use of digital means. If someone wants to work remotely, that can happen. However, without that face-to-face value, building trust and communication is more difficult. This book teaches how to cope with not having employees around anymore to talk with, leading to a more successful business.

Remote Work Revolution: Succeeding from Anywhere

Remote work is still a staple after the pandemic. It opened a new way for employees to work for businesses, and it turns out that it’s very effective. Whether this trend will disappear with the pandemic or not, it’s still a good idea to learn the ropes of succeeding in a remote working environment.

No one knows exactly what the future is for businesses. So it’s best for business owners to equip themselves for anything. Whether it be another pandemic or if they want their business to go in a new direction, these books are here to help.

How Public Relations Still Plays a Role in Social Media

By Nicholas Fainlight

On July 27, 2021

In Career, Finance, Investing, Leadership, Nicholas Fainlight, Technology

Most organizations have a well-structured public relations policy that has proven to be a more direct and result-generating channel for communicating with their stakeholders and getting almost instant feedback.

Before the advent of online and social media acceptance and robust growth, the otherwise accepted description of public relations relied primarily on contact and traditional modes of relations. It has, however, drastically shifted, with a lot of focus being directed towards social media. In this context, social media refers to the mainstream platforms that allow for remote interactions with an almost instant feel regarding interaction.

The exponential growth of social media

Social media has onboarded close to 4 billion users through the various platforms available to them, providing the various organizations a deep and ever-expanding pool of potential clients. A growing number of organizations have mastered the art of intertwining public relations with social media through their various interfaces that include mainstream avenues Like Facebook, Twitter, and YouTube.

As of the end of the first quarter of 2021, internet accessibility was reported at 65 % of the world population, further compounding the overall penetration of social media. Organizations that have capitalized on their social media handles to drive their public relations policies are deemed to have a better reach and are better positioned to engage their current and potential stakeholders directly.

The case for public relations in social media

In general, public relations and social media have proven to be inseparable and to portend insurmountable synergy looking into the future. The necessity is of immense importance to the policymakers of organizations and businesses across the various levels. Under normal circumstances, the earlier the adoption, the stronger the foundation that the institutions can establish.

A Few Reasons Why Some Startups Fail

By Nicholas Fainlight

On February 19, 2021

In Career, Finance, Investing, Leadership, Nicholas Fainlight

Every new startup faces risks of failure, but, as an entrepreneur, it’s up to you to minimize those risks as much as possible. One way you can do this is by taking the time to understand why startups do fail. In doing so, you can take steps to avoid those common pitfalls.

Failing to Fulfill a Need
While your product might be fascinating or utilize the latest technological advances, it will gather dust on shelves if it’s not fulfilling a need. Products that solve problems in new and more efficient ways are the ones that attract consumers. Your goal should be to convince consumers that they can’t live without your product.

Failing at Providing Good Customer Service
Another weakness of new entrepreneurs is failing to recognize the importance of providing good customer service. In today’s digital world, customer experiences are instantly shared and consumed online. This creates a force for developing brand reputations over which businesses seemingly have no control. In fact, your only control over your business’ reputation is in how you promote customer satisfaction.

Failing to Hire the Right People
You can’t be present for every interaction each consumer has with your business. Instead, your own employees will collectively become the face of your business. Employees that seem uninterested or rude will lead to customer dissatisfaction and fewer consumers will visit your business. Your goal should be to hire individuals with a passion for your products or for the field of interest your business operates within. Additionally, they should be knowledgeable about your industry and passionate about performing well in their jobs.

Failing to Generate Capital
From the moment you launch your business, you’ll have to create a cycle of growth and reinvestment. This requires generating enough capital on a continuous basis to provide you with surplus cash to invest back into your business. Whether the capital is used for marketing, enhancing the business, or meeting growing customer demands, you should continue to reinvest in your business. If you’re not generating the capital to meet these demands, your business will likely fail in a very short time.

While addressing these issues won’t guarantee success, your actions can increase your chances for success. In addition to avoiding these common mistakes, you must also dedicate yourself to succeeding. While talent will take you far, perseverance has the power to take you all of the way.

Overrated Business Tips to Forget

By Nicholas Fainlight

On January 28, 2021

In Career, Education, Finance, fitness, health, Investing, Leadership, Nicholas Fainlight, postgraduate, Technology, Uncategorized

Wherever you go, people provide unsolicited guidance on how to grow, run, or start a business. Out of the pointers they offer, some are valuable, and you must observe them. However, others are misinterpreted, outdated, or just plain wrong for the business you’re running. Here are some overrated business tips to forget.

1. Your Service or Product Must Be Unique

Businesspersons are often advised to outline what makes them stand out. However, it is not necessary to find an exclusive approach to achieve corporate success. A subtle change may improve the entire experience.

2. Customers Are Always Right

Do you need to make the customers happy? Yes. However, if your main goal is to please people, you may end up in a world of unnecessary suffering. It’s best to pay attention to the things that bring you a long-term profit, not the things that take your energy and time.

3. Do Not Start a Business With Your Friend

Many people think it’s a bad idea to start an enterprise with a friend, but that’s not true—friends whose expertise supplements each other may build a thriving business. Establishing a company may be straining to the relationship; however, the benefits of operating with a person you trust may be worth it.

4. Promote Your Business on Facebook

Companies have acknowledged that paid advertising is the only path to increase your Facebook image, which is still one of the world’s best social platforms. However, it is not always the top place to use up your advertising budget. There are other more effective means to reach your audience for a much lower price per lead, for instance, on platforms like Pinterest.

5. Concentrate on Your Site Instead of Building the Brand

It is important to have a brand that reverberates with ideal customers. However, investing all energy and time in the “perfect” site is not how to make it.

6. Never Reject an Opportunity

It is tempting to “do it all” and take all opportunities that cross your path at the beginning of your business. Saying “yes” to all opportunities in your corporate encounters will stifle your time and dilute your brand.

7. Gather as Much Cash as Possible

Each business needs cash to start and grow; however, not all businesses must seek that through financiers. While funding may help some companies grow significantly, other lifestyle corporations are at an advantage without it.
Finally, despite all the advice that entrepreneurs receive, they should filter what is right for their business.

How To Balance Profit And Purpose In Business

By Nicholas Fainlight

On January 28, 2021

In Career, Education, Finance, fitness, health, Investing, Leadership, Nicholas Fainlight, postgraduate, Technology, Uncategorized

Entrepreneurs need to build business empires while still staying committed to their purpose. A significant number of business people struggle to commit to their purpose while still keeping their enterprises profitable. Businesses need to demonstrate their contribution to humanity while still growing their profit margins. Here are ways businesses can balance profit and purpose.

Go Green

In the past few years, many businesses have shown their commitment to adopting more sustainable production methods. No matter the size, every organization can play a role in reducing its environmental footprint. Surprisingly, the current generation prefers to buy green products. Therefore, companies that will demonstrate high sustainability credentials will gain numerous customers who want to buy green.

For instance, manufacturers can reduce carbon emissions by sourcing closer to home. When raw materials are transported for short distances, it helps cut both transport costs and carbon emissions. Besides, leaders who have a passion for conserving the environment can shift to renewable energy sources.

Find an Inspiration

Walk away from your comfort zone and start doing something new that challenges you. Learn from these things and find inspiration in them

Leverage Technology

Technology is changing every aspect of life, including how consumers interact with brands and how they buy products and services. For example, online sales have doubled in the past five years. Additionally, organizations are using machines to understand customer needs better. This means that businesses must stay on top of the latest innovations to remain competitive in their respective industries.

Share Your Success

Entrepreneurship is a murky journey characterized by ups and downs. Therefore, successive entrepreneurs should consider sharing their experiences with novice business people. When you balance profit and purpose, your impact is significant and tangible, and more consumers will want to be associated with your business.

Understand Your Purpose

Purpose goes beyond providing high-quality goods and services to consumers. It also means that your business prioritizes the common good of the community. For example, some companies such as Unilever have already developed a unique living plan to track their progress of minimizing their environmental footprint. Business leaders should devote time to learn about societal impact and how to improve it.

To change business operations to meet new expectations requires exceptional and visionary leadership. In today’s versatile business world, leaders who will adopt agility will be in a better position to achieve long-term success.

6 Communication Skills of Influential Leaders

By Nicholas Fainlight

On January 7, 2021

In Career, Investing, Leadership, Nicholas Fainlight

Excellent communication skills and impeccable leadership go hand in hand. Influential leaders connect with their audience at an emotional level. Their words are full of encouragement and inspire people to unleash their full potential.

Here are the secrets of effective leaders.

1. Know Their Audience

You can only communicate effectively after identifying who you are speaking to. Influential leaders know their audience, which helps them to choose the most suitable communication style. Identifying their audience doesn’t mean telling them what they want to hear. It means they relay essential information that the audience ought to know.

2. They Have Mastered Body Language

Effective leaders can tell people’s reactions to their message through body language. They are experts in picking on cues such as body language and facial expression because they understand that this is the only feedback they will receive from their audience. Great leaders use feedback to tweak their communication style.

3. They Are Listeners

Great leaders devote time to listen to the grievances and concerns of their audience. They listen and come up with the best response to their queries or grievances.

4. They Are Clear

Being precise in your communication increases the chances of the audience understanding faster. Great leaders explain things in detail to eliminate room for assumptions.

Whenever great leaders are delegating duties or asking for help from someone else, they strive to provide actionable, simple, and clear instructions. It is imperative to prepare thoughts in advance to provide essential details. Additionally, deliver these instructions in a friendly, calm way.

5. They Are Optimistic and Respectful

Everyone expects leaders to be respectful, but that is not always the case. Focusing on respectful, transparent, and fair communication within a team is an effective strategy for cultivating loyalty and enhancing team performance.

Don’t be tempted to use your status over your team or use fear or coercion as motivators. Instead, be honest and humble even when dealing with your juniors. Desist from being an autocrat and instead be a cheerleader who inspires people to be creative and quick problem solvers.

6. They Don’t Blame Others

When things go south in an organization, effective leaders don’t blame their team. They admit their mistake right away and focus on rectifying it in the future. They are accountable for their words and actions and are always striving to be better versions of themselves.

4 Hard Truths About Business

By Nicholas Fainlight

On December 4, 2020

In Career, Finance, Investing, Nicholas Fainlight

In business, being honest is crucial to everyone’s success and prosperity. Having the truths laid out in front of you can be incredibly disheartening, but it can also provide you with excellent insights, preparation, and ideas for furthering your business yourself.

Being honest with each other is the first step to being honest with ourselves, and to that end here are some hard but powerful truths about starting a business.

Crazy is Good

Risk-taking is one of the most important things that entrepreneurs can do. Risk is something most people tend to avoid, but without a healthy risk there isn’t much to be gained.

What’s more, many entrepreneurs aim for ‘market disruption’ – flipping the table of industry standards in order to form a new standard. A new standard that they will be the leaders of. These are crazy things to pursue, but they are the foundation of good entrepreneurship.

Your Chances are Bad

Nearly every trust-fund baby with half a clue will be trying to do the exact same things that you will be doing. But these kinds of established or well-funded entrepreneurs likely have less risk because of their positions.

This makes your chances far worse – you won’t have as many chances at success as many others. And there are many, MANY other entrepreneurs out there.

Embrace Failure

Success will take time and effort, as well as a few attempts. The likelihood of achieving success with your first business idea, no matter how much of a golden goose it seems, is incredibly slim.

Embrace the experience of watching a business fail, and learn everything you can as you go through it. Learning from failure, embracing it, is the most important trait of successful entrepreneurs.

Money Only Means So Much

Hitting it rich shouldn’t be your only goal in business. Ironically, if you pursue other things while being an entrepreneur, you might be more successful than if money was your only drive.

Being driven, motivated, and dedicated to your business is absolutely critical, and you should focus on developing other motivations – whether it’s the business itself, the people it supports, or having something that allows you to exercise your brain.

Social Media Marketing Through Instagram

By Nicholas Fainlight

On September 16, 2020

In Career, Investing, Nicholas Fainlight, postgraduate, Technology

Marketers using TikTok should consider switching to Instagram. The social media platform now offers Instagram Reels, which has many of TikTok’s features, including a way for new creators to find a following. Instagram’s Explore algorithm makes it notoriously difficult for marketers to have their Stories found. Brands can share their Reel to their Stories and their Profile’s Reels tab. Instagram users will also see Reels on their Explore page.

TikTok may not be around for long. A potential ban is leaving TikTok influencers asking their fans to follow them on other platforms. President Trump already signed an executive order barring U.S. companies from doing business with TikTok after Sept. 20th. American companies that violate the order could face a fine of up to a $1 million fine.

Marketers can get on Instagram Reels now and take advantage of new Instagram users influencers bring and the already one billion active users each month. Reportedly, Mark Zuckerberg is trying to lure popular TikTok influencers to switch to Instagram, which Facebook owns. Facebook has deep pockets too, deeper than TikTok, which is trying to keep influencers with incentives. Facebook’s rumored offer of bankrolling video clip production for influential creators to post their content exclusively on Instagram reels will be hard for TikTok to beat.

Only 28 percent of marketing professionals use Instagram. Expect this number to rise once Instagram Reels catches on as a way to reach a young audience with 15-second video clips with catchy music. Businesses have a chance to show off their fun side with authentic content on Reels. Humanizing a brand is an ideal way to build genuine relationships with their fan base. Features like Instagram Reels let brands showcase their personality.

Other marketers are considering educational content for their Reels. As Reels were released early in certain countries, brands have been sharing recipes and providing helpful tips. Sephora France already has popular makeup tutorial Reels. They encourage engagement by asking viewers about their favorite eye shadow color.

Marketers who start using Instagram Reels early on will find the competition is low in the U.S. market. With many influencers jumping ship from TikTok to Instagram Reels, it’s a great time for brands to find influencers to develop branded Instagram Reels.