Category: Finance Page 1 of 4

Great Business Books to Read Following the Pandemic

On August 24, 2021

In Career, Education, Finance, Investing, Leadership, Nicholas Fainlight

Last year’s pandemic made running a business harder than it’s ever been. Even with government aid, business owners had no time to cope with their new way of living, causing over 100,000 small businesses to close for good. As the pandemic finally reaches its close, businesses are facing a promising future. This new future isn’t without its challenges, such as providing new strategies to help businesses succeed in the post-pandemic world. Below is a list of books designed to help business owners cope with new challenges after Covid.

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

Everyone’s had a rough year with Covid and politics. Tensions are high, and what better way to combat that with a little bit of humor? This book explains why humor is important in the workplace and how business owners can apply it to their own company.

Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius

If anything the pandemic has taught everyone, it’s that they need to be tougher in this unpredictable world. Self-discipline is key to facing new challenges facing business owners, and this book gives a complete guide on the history and application of Stoicism.

Digital Body Language: How to Build Trust and Connection, No Matter the Distance

The pandemic has taught everyone a new way to do business, and that’s through the use of digital means. If someone wants to work remotely, that can happen. However, without that face-to-face value, building trust and communication is more difficult. This book teaches how to cope with not having employees around anymore to talk with, leading to a more successful business.

Remote Work Revolution: Succeeding from Anywhere

Remote work is still a staple after the pandemic. It opened a new way for employees to work for businesses, and it turns out that it’s very effective. Whether this trend will disappear with the pandemic or not, it’s still a good idea to learn the ropes of succeeding in a remote working environment.

No one knows exactly what the future is for businesses. So it’s best for business owners to equip themselves for anything. Whether it be another pandemic or if they want their business to go in a new direction, these books are here to help.

How Public Relations Still Plays a Role in Social Media

By Nicholas Fainlight

On July 27, 2021

In Career, Finance, Investing, Leadership, Nicholas Fainlight, Technology

Most organizations have a well-structured public relations policy that has proven to be a more direct and result-generating channel for communicating with their stakeholders and getting almost instant feedback.

Before the advent of online and social media acceptance and robust growth, the otherwise accepted description of public relations relied primarily on contact and traditional modes of relations. It has, however, drastically shifted, with a lot of focus being directed towards social media. In this context, social media refers to the mainstream platforms that allow for remote interactions with an almost instant feel regarding interaction.

The exponential growth of social media

Social media has onboarded close to 4 billion users through the various platforms available to them, providing the various organizations a deep and ever-expanding pool of potential clients. A growing number of organizations have mastered the art of intertwining public relations with social media through their various interfaces that include mainstream avenues Like Facebook, Twitter, and YouTube.

As of the end of the first quarter of 2021, internet accessibility was reported at 65 % of the world population, further compounding the overall penetration of social media. Organizations that have capitalized on their social media handles to drive their public relations policies are deemed to have a better reach and are better positioned to engage their current and potential stakeholders directly.

The case for public relations in social media

In general, public relations and social media have proven to be inseparable and to portend insurmountable synergy looking into the future. The necessity is of immense importance to the policymakers of organizations and businesses across the various levels. Under normal circumstances, the earlier the adoption, the stronger the foundation that the institutions can establish.

A Few Reasons Why Some Startups Fail

By Nicholas Fainlight

On February 19, 2021

In Career, Finance, Investing, Leadership, Nicholas Fainlight

Every new startup faces risks of failure, but, as an entrepreneur, it’s up to you to minimize those risks as much as possible. One way you can do this is by taking the time to understand why startups do fail. In doing so, you can take steps to avoid those common pitfalls.

Failing to Fulfill a Need
While your product might be fascinating or utilize the latest technological advances, it will gather dust on shelves if it’s not fulfilling a need. Products that solve problems in new and more efficient ways are the ones that attract consumers. Your goal should be to convince consumers that they can’t live without your product.

Failing at Providing Good Customer Service
Another weakness of new entrepreneurs is failing to recognize the importance of providing good customer service. In today’s digital world, customer experiences are instantly shared and consumed online. This creates a force for developing brand reputations over which businesses seemingly have no control. In fact, your only control over your business’ reputation is in how you promote customer satisfaction.

Failing to Hire the Right People
You can’t be present for every interaction each consumer has with your business. Instead, your own employees will collectively become the face of your business. Employees that seem uninterested or rude will lead to customer dissatisfaction and fewer consumers will visit your business. Your goal should be to hire individuals with a passion for your products or for the field of interest your business operates within. Additionally, they should be knowledgeable about your industry and passionate about performing well in their jobs.

Failing to Generate Capital
From the moment you launch your business, you’ll have to create a cycle of growth and reinvestment. This requires generating enough capital on a continuous basis to provide you with surplus cash to invest back into your business. Whether the capital is used for marketing, enhancing the business, or meeting growing customer demands, you should continue to reinvest in your business. If you’re not generating the capital to meet these demands, your business will likely fail in a very short time.

While addressing these issues won’t guarantee success, your actions can increase your chances for success. In addition to avoiding these common mistakes, you must also dedicate yourself to succeeding. While talent will take you far, perseverance has the power to take you all of the way.

Tips to Launch Your Side Hustle

By Nicholas Fainlight

On February 6, 2021

In Career, Finance, Leadership, Nicholas Fainlight

It seems that every year, the marketplace becomes more amenable to side hustles. With the digital revolution democratizing many industries, you can make some money on the side without quitting your day job. This ability to pad your earnings without sacrificing your main source of income represents a truly irresistible opportunity. If you’re lucky, your side project could even become more lucrative than your current job, allowing you to focus on the new venture exclusively. You never know when an entrepreneurial venture could be the start of something truly special.

Launching a side hustle is an appealing option, but it certainly isn’t easy. Keep these tips in mind to maximize your chances of success.

Make Sure You Have A Profitable Idea

Before you actually start your business, you need to make sure your idea can actually make you money. Do some market research to see if the product or service you’ll offer is really in demand. Then, do a quick analysis to determine whether you’ll be able to consistently cover your expenses.

Identify Your Potential Customer Base

Once you’ve got your general idea in place, it’s time to determine who you customers will be. If you’re planning on running a food truck, determine what sorts of people would be most interested in your food. After you’ve developed a general buyer persona, you can build your marketing strategy accordingly.

Approach Potential Clients In A Professional Manner

When starting a business from scratch, you need to be aggressive about pursuing potential clients. If you hope to be a freelance writer, for example, you can’t simply wait for companies to reach out. You’re the unknown entity, so it’s up to you to initiate contact.

Don’t Fear Failure

Nothing paralyzes a new entrepreneur like the constant fear of failure. In order for your business to succeed, you’ll need to remain an optimist through thick and thin. Only by keeping your eyes on the prize will you overcome obstacles and resist the urge to quit.

Avoid Burnout

Starting a business is a lot of work, and it can be especially taxing when you’re working another job at the same time. Give yourself plenty of time to relax, and prioritize the maintenance of a proper work/life balance.

Overrated Business Tips to Forget

By Nicholas Fainlight

On January 28, 2021

In Career, Education, Finance, fitness, health, Investing, Leadership, Nicholas Fainlight, postgraduate, Technology, Uncategorized

Wherever you go, people provide unsolicited guidance on how to grow, run, or start a business. Out of the pointers they offer, some are valuable, and you must observe them. However, others are misinterpreted, outdated, or just plain wrong for the business you’re running. Here are some overrated business tips to forget.

1. Your Service or Product Must Be Unique

Businesspersons are often advised to outline what makes them stand out. However, it is not necessary to find an exclusive approach to achieve corporate success. A subtle change may improve the entire experience.

2. Customers Are Always Right

Do you need to make the customers happy? Yes. However, if your main goal is to please people, you may end up in a world of unnecessary suffering. It’s best to pay attention to the things that bring you a long-term profit, not the things that take your energy and time.

3. Do Not Start a Business With Your Friend

Many people think it’s a bad idea to start an enterprise with a friend, but that’s not true—friends whose expertise supplements each other may build a thriving business. Establishing a company may be straining to the relationship; however, the benefits of operating with a person you trust may be worth it.

4. Promote Your Business on Facebook

Companies have acknowledged that paid advertising is the only path to increase your Facebook image, which is still one of the world’s best social platforms. However, it is not always the top place to use up your advertising budget. There are other more effective means to reach your audience for a much lower price per lead, for instance, on platforms like Pinterest.

5. Concentrate on Your Site Instead of Building the Brand

It is important to have a brand that reverberates with ideal customers. However, investing all energy and time in the “perfect” site is not how to make it.

6. Never Reject an Opportunity

It is tempting to “do it all” and take all opportunities that cross your path at the beginning of your business. Saying “yes” to all opportunities in your corporate encounters will stifle your time and dilute your brand.

7. Gather as Much Cash as Possible

Each business needs cash to start and grow; however, not all businesses must seek that through financiers. While funding may help some companies grow significantly, other lifestyle corporations are at an advantage without it.
Finally, despite all the advice that entrepreneurs receive, they should filter what is right for their business.

How To Balance Profit And Purpose In Business

By Nicholas Fainlight

On January 28, 2021

In Career, Education, Finance, fitness, health, Investing, Leadership, Nicholas Fainlight, postgraduate, Technology, Uncategorized

Entrepreneurs need to build business empires while still staying committed to their purpose. A significant number of business people struggle to commit to their purpose while still keeping their enterprises profitable. Businesses need to demonstrate their contribution to humanity while still growing their profit margins. Here are ways businesses can balance profit and purpose.

Go Green

In the past few years, many businesses have shown their commitment to adopting more sustainable production methods. No matter the size, every organization can play a role in reducing its environmental footprint. Surprisingly, the current generation prefers to buy green products. Therefore, companies that will demonstrate high sustainability credentials will gain numerous customers who want to buy green.

For instance, manufacturers can reduce carbon emissions by sourcing closer to home. When raw materials are transported for short distances, it helps cut both transport costs and carbon emissions. Besides, leaders who have a passion for conserving the environment can shift to renewable energy sources.

Find an Inspiration

Walk away from your comfort zone and start doing something new that challenges you. Learn from these things and find inspiration in them

Leverage Technology

Technology is changing every aspect of life, including how consumers interact with brands and how they buy products and services. For example, online sales have doubled in the past five years. Additionally, organizations are using machines to understand customer needs better. This means that businesses must stay on top of the latest innovations to remain competitive in their respective industries.

Share Your Success

Entrepreneurship is a murky journey characterized by ups and downs. Therefore, successive entrepreneurs should consider sharing their experiences with novice business people. When you balance profit and purpose, your impact is significant and tangible, and more consumers will want to be associated with your business.

Understand Your Purpose

Purpose goes beyond providing high-quality goods and services to consumers. It also means that your business prioritizes the common good of the community. For example, some companies such as Unilever have already developed a unique living plan to track their progress of minimizing their environmental footprint. Business leaders should devote time to learn about societal impact and how to improve it.

To change business operations to meet new expectations requires exceptional and visionary leadership. In today’s versatile business world, leaders who will adopt agility will be in a better position to achieve long-term success.

4 Hard Truths About Business

By Nicholas Fainlight

On December 4, 2020

In Career, Finance, Investing, Nicholas Fainlight

In business, being honest is crucial to everyone’s success and prosperity. Having the truths laid out in front of you can be incredibly disheartening, but it can also provide you with excellent insights, preparation, and ideas for furthering your business yourself.

Being honest with each other is the first step to being honest with ourselves, and to that end here are some hard but powerful truths about starting a business.

Crazy is Good

Risk-taking is one of the most important things that entrepreneurs can do. Risk is something most people tend to avoid, but without a healthy risk there isn’t much to be gained.

What’s more, many entrepreneurs aim for ‘market disruption’ – flipping the table of industry standards in order to form a new standard. A new standard that they will be the leaders of. These are crazy things to pursue, but they are the foundation of good entrepreneurship.

Your Chances are Bad

Nearly every trust-fund baby with half a clue will be trying to do the exact same things that you will be doing. But these kinds of established or well-funded entrepreneurs likely have less risk because of their positions.

This makes your chances far worse – you won’t have as many chances at success as many others. And there are many, MANY other entrepreneurs out there.

Embrace Failure

Success will take time and effort, as well as a few attempts. The likelihood of achieving success with your first business idea, no matter how much of a golden goose it seems, is incredibly slim.

Embrace the experience of watching a business fail, and learn everything you can as you go through it. Learning from failure, embracing it, is the most important trait of successful entrepreneurs.

Money Only Means So Much

Hitting it rich shouldn’t be your only goal in business. Ironically, if you pursue other things while being an entrepreneur, you might be more successful than if money was your only drive.

Being driven, motivated, and dedicated to your business is absolutely critical, and you should focus on developing other motivations – whether it’s the business itself, the people it supports, or having something that allows you to exercise your brain.

Remote Leadership Mistakes

By Nicholas Fainlight

On September 14, 2020

In Career, Finance, Investing, Nicholas Fainlight, postgraduate, Technology

Just when you think you have the whole leadership process figured out, a pandemic completely changes everything. Today, instead of face-to-face interactions, you are forced to conduct meetings and catch-ups on video calls. The most important thing is adjusting to the situation and learn how to motivate and manage your team remotely. Understandably, there are new skills you will have to learn. However, many leaders are continuously failing their remotely-working teams by making the following mistakes:

Lack of clear priorities, goals, and directions

As a team leader, you have to set clear priorities and goals to improve team performance. It’s not easy to do this remotely; however, ensure you review your team’s priorities and goals from time to time. An effective team will quickly outline goals, and a good leader will give team members clarity on their roles. Use virtual meeting platforms to update your team about any changes and hold catch-up meetings regularly.

Being Extremely Rigid

Today, most managers are tracking team members’ hours and monitoring daily activities to determine if the employees are working the agreed number of hours per day. Everyone can benefit from a flexible work schedule. Having a better integration of personal and work life can lead to a healthier, more productive, and happier team. As a leader, you should stop micromanaging and tracking how many hours an employee has spent on their screens. Instead you should focus on their daily achievements Give your team some space to breathe and don’t be so rigid. They know what works best for them.

Unproductive collaborations and communication

When working face-to-face, most collaborations and communications take place through informal conversations and interactions. However, this is not there with virtual teams. You need to find ways to foster better communication. The best option is to take advantage of online conferencing platforms such as Zoom.

Unconstructive, inconsistent and non-existent feedback

Giving employees feedback will motivate and improve their performance. It also keeps the team members satisfied since it shows you have their best interest at heart. Be consistent, offer suggestions on how they can improve, and coach them. Let your team learn from you, accept their feedback, and act on it. You can offer frequent feedback to your team through short video calls and creating one-on-one time with individual team members.

Tips To Help You Be Better At Networking

By Nicholas Fainlight

On August 18, 2020

In Career, Education, Finance, Nicholas Fainlight, postgraduate

Whether you’re running a business or trying to work your way up the corporate ladder, networking is something you’re likely going to have to engage with at some point in your career. Networking helps us meet other likeminded individuals that can help us strengthen our businesses and careers as well as learn more about success and failure. Of course, networking isn’t always easy. Most people aren’t fond of walking into a room and introducing themselves to a bunch of people they’ve never met, especially if they’re all intelligent and skilled business professionals. If you’re someone who struggles with networking or are going to your first networking event, here are a few tips to make things a little easier.

Be Informal

While you might have the urge to be as professional as possible, it’s important that you show potential customers and business partners the human side of you. If you be yourself, it’s more likely that a person will enjoy your company and then want to work with you. Of course, that isn’t to say you can’t talk about your career or business – sometimes people will decide to ask you about it and it’s perfectly acceptable to have that conversation. You just want to be sure you don’t come off too strong and that it isn’t all business, otherwise they may think you’re just trying to get a new customer.

Don’t Have A One Way Conversation

One of the most important aspects of networking is actually having a conversation – that means letting the other person talk while you listen intently, and then responding properly. While you may feel the urge to talk their ear off about you and your business, it’s important that conversations aren’t one way otherwise they may lose interest in you quickly. It’s also important that you don’t let them be the only one talking. Conversational skills are extremely important when it comes to networking, and if you’re shy then you won’t stand out.

Follow Up

If you feel that you’ve had a good time networking with someone, it’s important that the relationship doesn’t end when the conversation does. Be sure to ask them for their contact info. If they give it to you, it likely means that they also enjoyed your time together and chances are they’d be willing to get together again, which could lead to potential partnerships down the line. Everyone likes to connect differently, so make sure you’re available in various forms – phone numbers, emails, LinkedIn pages, Twitter – it’ll be different for everyone. Once you have this information, be sure to reach out the next time there’s a similar event to let them know that you’ll be there and that you should connect.

TED Talks Every College Student Should Hear

By Nicholas Fainlight

On May 26, 2020

In Finance, Investing, Nicholas Fainlight, postgraduate

Graduating from college is an exciting, uncertain time. For many grads, there is a world of uncertainty about achieving success in their desired field, even for those who have already secured employment. Today, there a number of ways to be inspired, from self-help books and mindfulness apps to inspirational public speakers. Perhaps the most well-renowned source of expert opinions comes from the TED organization.

TED talks stem from a conference focused on technology, engineering, and design. It has gradually evolved into short speeches written by professionals, for professionals. The aim of the original founders still holds true today – to spread inspiring, thoughtful messages about a variety of topics in a nonpartisan, nonpolitical way. Thousands of TED talks later, audiences around the world have access to a unique library full of insightful tips and tricks about navigating through life.

For college grads who have anxiety about entering our current job climate, there are many good speeches reminding them of the value of living in the moment. One example is Andy Puddicombe’s lessons about meditation and taking a break from everything for ten whole minutes a day. Sian Leah Beilock offers tips on getting out of our own heads when faced with a stressful situation. Remind ourselves that we are flawed human beings and let ourselves relax about the things we will instinctively know how to handle.

Many college students remain undecided about career aspirations, despite having chosen majors. It helps to be reminded that it’s ok to not have it all figured out just because you’ve graduated. Emilie Wapnick explains that it’s completely normal to have multiple interests, even ones that might be fleeting. Not many people have one true calling. She encourages people to seek out their interests, even if it veers away from any pre-set plan. Life is short and it’s important to not have regrets down the road.

For people who think that work means an unpleasant, daily grind, Scott Dinsmore reminds us all that work can be something that you love. While it may be true that not everyone is awarded the same freedom of choice, if you are lucky enough to find a job you truly enjoy, don’t turn it down because of other seemingly important societal reasons. As an added bonus, by doing what you love you have the power to inspire others as well.